Praised by the client, a VP of Product Marketing, “I would recommend Kinsdesign for their execution and delivery of a project. Not only do they have a keen sense of detail but also able to finish the project in a timely manner."
When working with clients, presenting designs in low-fidelity provides focused feedback on usability instead of the look and feel. The iterations and refinements, in low fidelity, reduces the risk of a terrible unusable but beautiful looking design.
Changes are easier to make on low commitment wireframes which reduce the risk of cost from the time spent changing the designs.
Next time I would go even lower with the fidelity by replacing text elements with blocks and abstracting shapes of any details to enable more time iterating from feedback to a great user experience.
This was a group effort
Design a simple and intuitive project management web application for Chief Marketing Officers.
A web application with an integrated proprietary process to launching products efficiently and aligning goals with other Chief of Staff members.
.gif)
VP of Product Marketing
Using a proprietary process inspired by a Tech CEO Framework.
Made a landscape of competitors in the Project Management industry to see how the client can differentiate and stand out.
Many of the products have overwhelming features or cluttered with interface components. Reducing overload is important for making key decisions as an executive leader.
Uncovered a powerful insight around Korean mental health problems being passed down to each generation. Entrepreneurship is a game of mental rigour.
Changes needed from the client were easily made due to the low commitment of fidelity and interface arrangements.
Starting even lower fidelity can speed up the process of aligning with the client,
Experimented with English adjectives, Korean terms and came up with Yongi.
An information architecture makes it easier to map and connect the links for interaction design.
Through this competition, I learned how to plan and execute each role for my team by gathering and prioritizing the requirements we needed to focus on and clearly defining our vision for our platform.
VP of Product Marketing
